Creating a brand for a small business
Creating Brand Identity
The brief for Clarity Bookkeeping was to create a strong and clear identity that represented quality and excellence in the field of bookkeeping.
Working closely with the owner, IPG established the brand imagery of a cut diamond to represent these elements in one.
Combined with this modern, strong font the complete logo demonstrates all aspects of the brief with confidence and ‘Clarity’.
“I was thrilled with the options Matt came back to me with, he certainly captured the essence of what I was looking for.”Caroline, Clarity Bookkeeping 2021.
It is extremely important to IPG that all customers are given unique, bespoke artwork for their brand.
Therefore the illustration for the diamond for this log was hand drawn in Adobe Illustrator using vector graphics.
The client was over the moon with the final design using it for all aspects of the business including social media identity, office stationary and email signatures.