A forward thinking Surf Brand built on heritage and innovation
Inner Visions Surf Company
IPG has provided artwork, illustration and design for Inner Visions for many years now. They originally asked Matt to help launch the brand and create a range of graphics and logos for a number of uses.
T-Shirts, stickers, posters and decals for surf boards are just some of the designs IPG has supplied.
Designing for a Retro Brand
A key theme to deliver across the brand identity was one of acknowledging the companies heritage, as a Brand that once existed in Cornwall back in the 1970’s the team felt it was really important to hang on to some of the design elements and graphics that were used before.
Inner Visions were very clear on their brand identity and IPG worked closely with the team to produce bespoke artwork and designs for T-Shirts and Hoodies that are sold throughout the surfing community.
The boards Inner Visions build are all handmade in Cornwall by master craftsmen. They maintain an extremely high standard and the Brands IPG have created for Inner Visions are designed to ‘add’ weight to their brand and not ‘overpower’ the board design.
Boards on the Inner Visions website showing some of the graphics from IPG